Can a new sign increase new business? Well, the statistics have proven it over and over again. One of the most important part of your overall marketing strategy is starting off with great signage. Creating that “Face” for your business let’s the world know that you are open, are a quality company and are able to meet their needs.

Here are some statistics on how signage benefits a business:

1 According to the International Sign Association, adding or changing a sign directly improves sales revenue. Businesses that invest in signage see an average increase in sales of at least 10%.

2. The Small Business Administration (SBA) states that signage is the most effective form of advertising for small businesses. Signs can attract new customers and increase sales for businesses of all sizes.

3. A study by FedEx Office found that nearly 76% of consumers have entered a store they have never visited before based on its sign alone. Effective signage can help draw in new customers and drive foot traffic.

4. The Sign Research Foundation reports that 68% of consumers believe that a business’ signage reflects the quality of its products or services. Investing in high-quality, professional signage can improve brand perception and customer trust.

5. The Value of Environmental Graphic Design report states that well-designed signage can increase a business’ revenue by up to 12%. Eye-catching and informative signage can help communicate the brand message and drive customer engagement.

Overall, these statistics highlight the importance of signage for businesses and emphasize the significant impact it can have on sales, customer acquisition, and brand perception.

Of course, if you have any questions… free free to contact us and we’d be happy to assist you 😊